Sony Digital camera Sony Alpha 7M4 body black ILCE7M4B.CEC

Digital camera Sony Alpha 7M4 body black ILCE7M4B.CEC. Outside the usual framework. For a new generation of authors. With excellent photo and video recording capabilities, the α7 IV allows you not only to create breathtaking shots, but also to transfer them immediately. The α7 IV is a camera built to bring the creative ideas of today's creators to life. Get ready to find inspiration. The realistic resolution of the α7 IV and incredible AI-based autofocus in addition to modern world-class image processing technologies.

Digital camera Sony Alpha 7M4 28-70mm Kit Black ILCE7M4KB.CEC.

Outside the usual framework. For a new generation of authors
With excellent photo and video recording capabilities, the α7 IV allows you not only to create breathtaking shots, but also to transfer them immediately. The α7 IV is a camera built to bring the creative ideas of today's creators to life.
The basics have never been so good
Get ready to find inspiration. The realistic resolution of the α7 IV and incredible AI-based autofocus in addition to modern world-class image processing technologies.
New full-frame 33 MP1 CMOS sensor with backlight
The new 33.0MP Exmor R α7 IV CMOS sensor1 offers fast readout, high sensitivity, low noise and accurate color reproduction, delivering outstanding performance and excellent image quality for stills and videos.

Advanced image processing with BIONZ XR
The α7 IV uses the latest image processing engine, which offers increased performance, better quality and color reproduction. High processing speed allows you to confidently conduct serial shooting, as well as receive feedback during data transmission.
High resolution, better color rendering
The α7 IV camera offers more pixels and a higher resolution than the α7 III. And with the powerful Exmor R sensor, the α7 IV's benefits go beyond simple numbers, showing a significant advance in Sony's image processing technology. Experience new color gradation and detail, as well as soft, natural skin textures.
Set the mood with 10 Creative Look presets
Choose from ten Creative Look presets and eight settings to quickly set the mood for photos, videos and live broadcasts. And since no further editing is required, you can share your vision immediately after shooting.
10-bit HEIF format for smooth gradations on
Along with the usual RAW and JPEG formats, HEIF (High Efficiency Image File) can be selected for shooting. Smooth transitions with a color depth of 10 bits give a realistic image of the palate and portraits where subtle, natural gradation is important.
5-axis optical image stabilization
The α7 IV's high-precision stabilization device and gyroscope sensors, together with image stabilization algorithms, provide up to 5.5 stops of shutter speed compensation, allowing for the maximum resolution and performance of the 33.0 MP camera matrix.
Sony's external flashes work together with face recognition
Sony's newer external flashes interact with the α7 IV camera and adjust the exposure using face detection, ensuring natural skin tones. Precise white balance synchronization and P-TTL measurements at high-speed continuous shooting provide unparalleled reliability and creative freedom—even dynamic subjects in changing lighting will be clearly visible.
External flash control
For added convenience when shooting, you can control the compatible flash and wireless remote connected to the α7 IV directly from the camera interface.
Improved fast hybrid autofocus
Fast hybrid autofocus with phase and contrast AF is developed for faster tracking speed, accuracy and performance. USING Sony's 4D FOCUS system, 759 phase AF points provide wide and dense coverage that covers ALMOST 94% of the photo and video frame area.
Burst shooting at 10 frames/s6 with quick buffer release
Both mechanical and electronic shutters allow you to shoot more than 800 frames, at up to 10 fps, with AF/AE tracking thanks to the α7 IV's large memory buffer, high-speed BIONZ XR processor and faster memory card recording.
AI-based real-time tracking from Sony
Sony's object recognition algorithm processes spatial data about color, pattern (brightness) and distance (depth) in real time. AI allows you to find and track the eyes and face of an object (human, animal or bird) with high accuracy. Simply select an object to track and let the camera do all the work.
Improved real-time eye AF
The high speed of the new processor significantly increases the performance of AF in real time, even if the subject looks away. Touch tracking can be used to trigger real-time tracking of any subject in the frame with simultaneous eye-detection AF with just one touch of the screen.
Photos of pets are simple
If you select "Animal" for the detection objects, the camera will automatically find and track the subject's eyes, ensuring high-quality shooting of both pets and wild animals. The reliable tracking system and precise focusing make the recognition of the animal's eyes better, even if its face is upside down.

Real-time eye AF for shooting birds
For the first time in the α-series cameras, you can use bird's eye detection for both photos and videos by selecting the Bird object. The camera's impressive speed and accuracy allow it to automatically track specific birds, whether perched or in flight, and keep its eyes in focus despite fast and unpredictable movements.
Smooth and natural video in 4K 60p10 format
Now, thanks to the new α7 IV sensor and wide dynamic range for smooth shooting of moving subjects, you can record video in resolutions up to 4K 60p with full pixel readout without stitching.
7K oversampling for expressive and detailed footage
Full-frame 7K oversampling when shooting 4K video at up to 30p ensures high resolution and 4K detail. Choose the mode that best suits your task and let the camera do all the work.
Choose a picture for a more expressive video
The S-Cinetone color scheme, based on the technologies of cameras such as CineAlta's VENICE, provides a striking image with beautiful skin tones, even without additional editing. Creative Look presets allow you to create more interesting visual effects directly during shooting. And the use of the S-Log3 gamma gives access to the full dynamic range of the camera (over 15 stops) for a more convenient post-production process.
New "breathing" compensation
Thanks to our latest developments in cameras and parallel lenses, the α7 IV offers innovative focus breathing compensation exclusively for Sony E-mount lenses. with Sony's E-mount lenses, you can achieve impressive shooting results and open up new creative possibilities.
Focus map to visualize depth of field
The new focus map function meets the needs of professional authors and allows you to easily visualize the depth of field while shooting. Real-time focus information (depth map) is overlaid on the display image, allowing you to see which areas are in or out of focus.
The AF assist function switches the focus
Changing the focus mode is performed by the AF assist function derived from the Cinema Line FX6. The transition occurs when the focus ring is switched to manual focus mode and the focus is transferred to another object, and after the ring stops, the AF operation resumes.
Creative freedom with precise focus adjustment
Fine-tuning the focus, also used in higher-end models such as the α1 and a7S III, gives you the freedom to be creative – change the focus, quickly switch to another subject and adjust the tracking sensitivity.
Productive active image stabilization mode
The active stabilization mode for video shooting is based on a high-precision camera stabilization device, gyroscope sensors and complex algorithms. It precisely determines the required level of compensation and includes stabilization, ensuring stable 4K video recording without affecting the compact size and mobility of the α7 IV camera.
Instantly turn your α7 IV into a webcam
All you need to turn the full-frame α7 IV into a high-performance webcam is a USB connection. There is no need for complex pre-configuration. Just connect the camera to your computer or smartphone via USB, select "streaming (USB streaming)" and you're done.
4K12/Full HD live streaming
The α7 IV works with the UVC (USB Video Class)/UAC (USB Audio Class) standards commonly supported by USB cameras without requiring special software. Just connect via USB and go live in up to 4K resolution.
Interchangeable lenses give more creative freedom for live streaming
60 original Sony E-mount lenses, from wide focal length options to telephoto lenses, as well as premium and specialty lenses, provide almost limitless possibilities for broadcast and delivery.

Share photos and videos instantly
The α7 IV camera is designed to make data transfer easier, allowing you to instantly share fresh images and your vision with the world.
A more convenient selection and editing workflow
Thanks to a number of individual changes to image selection and editing, the α7 IV offers a smoother overall workflow and efficient management of large volumes of data.
Dedicated shooting mode switch
It's easy to take advantage of the camera's hybrid features. Change the Still/Movie/S&Q mode on the switch and the camera will change menus, button assignments and settings such as aperture and shutter speed according to the selected mode.
A more convenient menu structure
Following feedback from professional photographers and videographers, we implemented a menu structure similar to that used in the a7S III and α1 to provide instant and convenient overview.
Quad-VGA OLED viewfinder with a resolution of 3.68 million dots
The Quad-VGA OLED viewfinder with a 37.3° FOV and 23mm exit pupil distance is about 1.6 times better than the α7 III viewfinder in terms of resolution.
A monitor with an adjustable tilt angle for any shooting
A convenient 3.0-type touchscreen LCD monitor with 1.03 million dots and a 3:2 aspect ratio allows you to freely choose the location and frame during photo and video shooting.
Intuitive touch controls
Touch control is now available for autofocus operations such as tracking the subject while shooting. Along with the ability to zoom out during playback, this provides more intuitive controls.
"Rear dial switch" with quick access to functions
Instead of an exposure dial, the α7 IV features a rear adjustable dial that gives quick access to features such as ISO control, Creative Look and more.
Strive to achieve zero impact on the environment
Inspired by the beauty of the world, Sony is doing its part to protect the Earth while helping filmmakers create even more exciting and creative footage. The Sony Group has a goal of achieving a zero impact on the environment by 2050, and in this connection we are developing numerous initiatives.